With a couple of clicks you can inspect the 'sugar daddies’.
I used to ring him about business and he gave me great advice.’ There’s also been a businessman in Hong Kong, whom Howarth has never met, but who recently sent her an i Pad.
Tall and curvaceous, with long, peroxided hair, a fake tan, red, skin-tight jeans ('So not my normal style, I haven’t even put my eyelashes on today’) and a Louis Vuitton tote donated by one of her 'benefactors’, Howarth meets me, a fortnight before the launch party, at a London hotel.
'I’ve always had a thing about older men,’ she says.
The rich (and sometimes married) men she met took her to London’s best restaurants, flew her first class to New York and Aspen and, in scenes reminiscent of the film Pretty Woman, when Richard Gere takes the prostitute played by Julia Roberts on a shopping spree in Rodeo Drive, paid for splurges at Prada.
When she later joined Seeking Arrangement, matters became even more blatant, with Croydon’s dates regularly handing her bundles of cash in return for her company. There has to be a genuine attraction and an element of wooing for there to be sex.