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(I can't really tell you the number because I'm too decrepit to figure out how to use it.)"There are only a handful of girls who have this kind of power—Gigi and Bella [Hadid]'s sister] and Kendall [Jenner] and Cara [Delevingne]—and every brand wants them," says Lindsay May, a cofounder of Mayflower Entertainment, which pairs companies with the celebrities who best telegraph the brand's message.
Now, when deciding whether to hire an endorser, companies ask for the person's social media stats instead of the gross on her movies.
I've really been pushing myself this week."This sense of humor about herself, and about fashion, has connected deeply with millennials—those very millennials that advertisers crave.
First, and perhaps most important to that bond, is her social media presence: 3 million followers on Twitter, 25 million on Instagram, and God knows how many on her favorite platform, Snapchat.